Indonesia seeks wider market access for creative businesses
Foreign Minister Arrmanatha Nasir urged stronger cooperation among developing countries and intellectual property rules suited to artificial intelligence.

Indonesia has urged closer South-South and trilateral cooperation to help creative businesses reach international markets. Speaking at the 5th World Conference on Creative Economy (WCCE) in Jakarta, Foreign Minister Arrmanatha Nasir said the partnerships should develop skills, exchange knowledge and support creators.
Arrmanatha called on governments to use trade and economic agreements to give creators better access to overseas customers. He also sought intellectual property protections that are fair, enforceable and appropriate for the artificial intelligence era.
He said Indonesia would pursue those goals through the Jakarta Vision on Creative Economy. The document is expected to be adopted at WCCE 2026.
Arrmanatha put global creative exports at more than US$2 trillion. He said Indonesia’s creative sector accounts for more than 7 per cent of gross domestic product and employs more than 27 million people.
Against a backdrop of slower trade and growing global uncertainty, he said economic instruments were increasingly being used for political purposes. Developing countries were feeling the effects through currencies, commodity prices and jobs, he added, while describing the creative economy as a potential source of Indonesian growth.



