Aeon Bank adds AI-based financial personas to banking app
The free Financial Purr-Sona feature assigns customers one of four profiles based on their financial activity and provides personalised budgeting guidance.
Malaysia's Aeon Bank (M) Bhd has added Financial Purr-Sona to its digital banking app, using artificial intelligence to assess customers' financial behaviour. The bank said the feature is intended to support budgeting and help users monitor their habits.
Available at no charge through Neko Sensei, the bank's AI financial coach, the tool examines saving and spending behaviour, financial planning, and the settlement of payments or financing. It then assigns a profile named Tauke Tabung, Planner Pro Max, Boss Anti-Bazir or Hutang Slayer.
A customer's profile can shift as their activity and budgeting patterns change. The bank said greater app usage allows more comprehensive personalisation, while a function labelled “Level-up” provides tailored insights and budgeting tips.
Aeon Bank began operations in May 2024 as Malaysia's first digital Islamic bank, offering Shariah-compliant services to individuals and businesses. Deposits that meet insurability criteria at Aeon Bank and its business banking arm, Aeon Bank Biz, receive protection from Perbadanan Insurans Deposit Malaysia, with a limit of RM250,000 for each depositor.
