Vietnamese goods programme targets retail growth and wider online adoption
Targets for 2030 include e-commerce revenue of approximately US$93–97 billion and at least five specialised online storefronts for Vietnamese goods.
A programme focused on making Vietnamese goods more competitive aims to raise combined revenue from retail goods and consumer services by an annual average of 14–15% during 2026–2030. Its target for 2030 is approximately ₫13,500–14,000 trillion.
The programme seeks to keep Vietnamese products’ share above 80% in supermarkets and shopping centres, and above 60% in traditional retail. Domestic revenue for Vietnamese consumer-goods manufacturing sectors is projected to increase by an average of 12–15% annually.
Online adoption goals cover more than 70% of small and medium-sized enterprises producing consumer goods. Separately, the programme targets participation in major domestic and international e-commerce platforms by 45% of trade-sector SMEs. It seeks average annual e-commerce sales growth of 23–25%, with online revenue projected to represent 18–19% of nationwide retail and consumer-service revenue by 2030.
Plans for a “Vietnamese Goods” digital platform include bringing together and verifying business and product details, compliance assessments, traceability information, distribution locations and consumer feedback. The programme also envisages a traceability system linked through data sharing to the National Product and Goods Traceability Portal and other relevant databases.
Product-quality measures include an identity framework based on Vietnamese Standards (TCVN), National Technical Regulations (QCVN) and sector-specific requirements aligned with international practices. A national communications campaign would highlight products, brands and enterprises through festivals, national events and online shopping campaigns. Other measures include dedicated media sections and a shared digital identification label.
