AEON Bank launches AI-based financial persona feature
The Financial Purr-Sona tool uses in-app activity to assess four financial habits, with profiles that may change as customers’ behaviour evolves.
AEON Bank has added Financial Purr-Sona to its digital banking app, using its Neko Sensei AI financial coach to match customers with profiles based on their financial behaviour, according to the bank.
The tool assesses saving, spending, planning and the settlement of financing or payments due. It assigns one of four personas: Tauke Tabung, Planner Pro Max, Boss Anti-Bazir or Hutang Slayer. The bank said these profiles may change as customers’ habits develop.
Customers access the feature through the Neko Sensei icon on the app’s home screen and complete a quiz to receive their persona. They can then share the result or use the Level-up option, which provides free budgeting tips and practical financial guidance.
The bank said more frequent use of its app and services could improve the accuracy of the results. These services include savings, card purchases, financing, deposits and bill payments.
A launch promotion offers customers activating the feature a RM10 Boost Juice voucher until 31 October 2026, limited to one per customer. Separately, from 1 January 2027 to 31 March 2027, customers can collect one Neko Paw for each qualifying Neko Mission, capped at two daily. Accumulating 20 Neko Paws allows redemption of a RM10 FamilyMart voucher.
