Indonesia e-commerce value put at US$85 billion in 2026
The e-Conomy SEA 2026 report expects Indonesia’s wider digital economy to reach US$119 billion in gross merchandise value, up 16 per cent.
E-commerce is set to contribute US$85 billion to Indonesia’s digital economy in 2026, making it the largest segment, according to the e-Conomy SEA 2026 report. The sector’s gross merchandise value (GMV) is expected to rise by 16 per cent.
Speaking on 11 November 2026, Google Indonesia Country Director Veronica Utami linked that growth to consumers seeking small pleasures. She said shoppers would still purchase products through e-commerce platforms for enjoyment during economic uncertainty, describing the behaviour as the lipstick effect.
Veronica also pointed to the ability to compare product prices and designs quickly and to shop at any time or place. Bain & Company partner Willy Chang cited easier access to official shops and brands, alongside clearer pricing, stronger trust and improving merchant quality, as further drivers.
For the wider digital economy, the report forecasts GMV of US$227 billion by 2030 and US$446 billion by 2035. Its 2035 estimates put e-commerce at US$362 billion, mobility and food at US$25 billion, online travel at US$28 billion and online media at US$30 billion.
