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Indonesia looks to animation sector to create more jobs

Industry Minister Muhammad Sarmuji says workforce training, better facilities and ties with media companies are needed to support the sector.

By Maya Santos

Computer workstations in an animation training classroom
Photo: Antara News

Indonesia’s Industry Ministry aims to increase employment through the animation sector, which Industry Minister Muhammad Sarmuji said still needs a sizeable workforce for detailed production tasks despite technological advances.

During a visit to the Industrial Training Center in Denpasar, Bali, Sarmuji said human talent remains essential to creative production alongside investment and technology. He said this offered Indonesia an opportunity to develop its digital economy and create jobs nationwide.

The government wants industry to be a leading source of employment, he said, describing digital industries as having considerable capacity to absorb workers.

Sarmuji pointed to Indonesian contributions to the animated feature Jumbo as an example of local talent’s international competitiveness. He said three key production team members had graduated from the Denpasar centre, demonstrating how focused vocational education could prepare workers for major national projects.

He called for stronger workforce skills, better training infrastructure and closer cooperation between vocational institutions and media companies. The Denpasar centre offers specialist programmes, apprenticeships and partnerships with companies. It also allows vocational high school students to use professional-standard facilities so their technical abilities match employers’ requirements.

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