Lunique to launch ฿4.8 billion Pattaya condo project
The developer is keeping its focus on mid-priced homes in Pattaya, citing a broader customer base and growth in infrastructure and industry.
Lunique Real Estate Co plans to introduce Lucean Bay Jomtien Pattaya, a condominium project valued at ฿4.8 billion, as it continues to concentrate on Pattaya rather than Bangkok or Phuket. The 60-storey development will contain 588 sea-view homes, with sizes starting at 29 square metres and prices from ฿160,000 per square metre.
Chief executive Uradee Kunkiratiyut said the developer would keep targeting the mid-priced segment, with a ceiling of ฿250,000 per square metre, because it offered a wider customer base. She pointed to Pattaya's expanding infrastructure and industrial sector as support for that strategy.
Uradee said residential demand in Bangkok had been weakening, while sea-view and beachfront developments in Phuket needed luxury-market pricing. She said the new Pattaya project would feature wellness-oriented design and facilities, supported by a partnership with Bangkok Hospital Pattaya.
Sales at Lunique's first condominium project, Skypark Lucean Jomtien Pattaya, have reached 60% following its 2023 launch, Uradee said. Only 4% of the foreign ownership quota is still available. Russians and Japanese were the largest overseas buyer groups, with Japanese purchasers predominantly expatriates working in the Eastern Economic Corridor.
The Real Estate Information Center recorded 3,580 condominium sales across Chon Buri in the first half of 2026, up 18% year-on-year. It linked the market's performance, notably in Pattaya, Bang Saen and Sri Racha, to the tourism recovery.
