Indonesia targets export gaps in four established markets
The government estimates untapped export potential of US$31 billion in China, alongside gaps in the United States, India and Japan.
Indonesia is examining how to expand sales to China, the United States, India and Japan by matching domestic output more closely to demand in those markets, Coordinating Minister for Economic Affairs Airlangga Hartarto said.
Airlangga said the government had estimated US$31 billion in unrealised export opportunities in China. These include minerals, metals and related products; machinery and electronics; and products made from paper, rubber and plastics, as well as chemicals. He put the export gaps at US$14 billion for the United States, US$10 billion for India and US$5.5 billion for Japan.
The proposed approach would identify goods with strong export capacity, assess how Indonesian shipments compare with partner countries' import needs and tackle problems encountered by businesses. Airlangga said expanding exports meant building a stronger position in established destinations as well as seeking new markets.
The government would seek to adapt production capacity to destination-country requirements across mining, agriculture, plantations, fisheries and manufacturing. It also plans to assess export opportunities for electronic, technology and telecommunications products.
Airlangga said closer cooperation between ministries, agencies and businesses would support regulatory changes, compliance with destination-market standards and efforts to overcome technical obstacles. He expressed hope that the strategy would broaden Indonesia's export mix and increase added value.
