Singapore regulator outlines stronger safeguards for financial roadshows
MAS expects representatives to disclose their marketing purpose and seek consumers’ consent before continuing an interaction.
Financial institutions conducting roadshows and other public prospecting in Singapore will be expected to use designated areas within commercial premises under safeguards announced by the Monetary Authority of Singapore (MAS) following public consultation.
MAS plans to issue its Guidelines on Standards of Conduct for Marketing and Distribution Activities in 2027, incorporating the changes. Institutions will subsequently have a transition period of nine months to implement them.
The regulator expects institutions to select suitably qualified supervisors to oversee representatives at prospecting events. It also expects representatives to explain their intention to market financial products or services when an interaction begins and seek the consumer’s consent before continuing. The prohibitions on door-to-door prospecting and street canvassing remain in place.
MAS said inadequate conduct during prospecting could expose consumers to unwanted or persistent approaches. Lim Tuang Lee, MAS Assistant Managing Director (Capital Markets), said the measures would support fair, professional treatment while preserving appropriate channels for institutions to engage consumers.
The measures sit alongside digital advertising safeguards introduced in September 2025, covering content made by influencers and affiliate marketers on behalf of financial institutions. MAS initially proposed stronger public prospecting controls in April 2023 and has published its response to consultation feedback.
