Malaysian food exporters record RM420.35 million sales at Paris fair
Matrade said 43 Malaysian companies took part in SIAL Paris 2026, with European buyers showing interest in private-label products and manufacturing services.
Malaysian companies recorded total sales of RM420.35 million during SIAL Paris 2026, according to the Malaysia External Trade Development Corporation (Matrade). The food exhibition took place at Paris Nord Villepinte in France from October 17 to 21.
The Malaysia Pavilion hosted 43 businesses, including SMEs and established exporters. Selangor accounted for 23 participants, the largest contingent. Exhibitors presented beverages, snacks, processed foods, convenient meals and plant-based products.
Matrade said European food retailers, importers, distributors and food service businesses showed increasing interest in Malaysian suppliers. Private-label offerings, original equipment manufacturing (OEM) services and food ingredients were particular areas of interest.
S. Jai Shankar, Matrade's deputy chief executive officer (Export Acceleration), said participating SMEs had shown they could serve both as consumer brands and as supply-chain partners in Europe. He said buyers wanted dependable production capacity, consistent quality and traceability. Matrade would now focus on helping exporters turn buyer leads into long-term supply agreements.
The agency also said Malaysia's halal certification system, administered by the Department of Islamic Development Malaysia (Jakim), supported buyer confidence in product integrity and traceability. It identified French demand for Asian flavours, meals ready to eat or heat, and plant-based alternatives as opportunities for Malaysian manufacturers.
