GMA earnings slide 98% as ABS-CBN posts ₱2.95 billion loss
Advertising income at GMA dropped 33%, while ABS-CBN reported an 11% revenue decline amid weaker advertising and subscription demand.

GMA Network earned ₱32.85 million in the third quarter of 2026, a 98% fall against the ₱2 billion recorded a year earlier, the Philippine broadcaster disclosed on November 13. Fellow media company ABS-CBN Corporation posted a quarterly consolidated loss of ₱2.95 billion.
A drop in advertising income drove GMA’s decline: it collected ₱8.6 billion, down 33% from ₱12.8 billion a year earlier. Overall revenue contracted by 31%, or ₱4.3 billion. EBITDA reached ₱1.4 billion, a 68% decrease against ₱4.5 billion.
GMA linked the weaker results to the lack of political advertising tied to the 2025 mid-term election, softer recurring revenue and a migration of viewers and advertising spending towards digital services. It said inflation, supply-chain disruption and higher fuel, labour and utility costs increased expenses and encouraged advertisers to spend more cautiously.
Nielsen TV Audience Measurement figures nevertheless placed GMA first among Philippine television stations during the first three quarters. GMA said digital advertising ranked second among its revenue sources.
At ABS-CBN, revenue totalled ₱10.5 billion, 11% below the ₱11.75 billion reported for the corresponding 2025 quarter. The company attributed pressure on advertising and subscriptions to economic and geopolitical conditions, alongside subdued sentiment among consumers and businesses.
ABS-CBN said higher licensing, international syndication and co-production income offset reductions in advertising and other consumer revenue. It also identified BINI’s world tour and 27 overseas events organised by ABS-CBN Global as revenue contributors.



