How to Choose a GEO Expert: New Guide From Nir Levi Details Key Questions

Sep 23, 2026

Nir Levi releases a guide outlining key questions marketing leaders should ask when vetting Generative Engine Optimization (GEO) experts, including requesting a real AI citation audit before hiring.

Kfar Blum, Israel, September 23, 2026 /PressCable/ -- Nir Levi, an SEO, GEO and AEO consultant working with SaaS companies, startups and enterprises, has published a new guide that gives marketing leaders a concrete set of questions for vetting Generative Engine Optimization (GEO) providers. Rather than offering a general explainer, the guide functions as a decision-making tool for buyers working through a discipline that has grown quickly and remains largely unregulated, since GEO differs from conventional search work in ways that are easy to misjudge when evaluating a potential partner.

More information is available at https://nirlevi.com

Generative Engine Optimization centers on earning brand citations inside AI-generated answers from systems such as ChatGPT, Google Gemini, Google AI Mode and Perplexity, rather than pursuing traditional page rankings. Distinguishing a genuine specialist from someone repackaging old tactics has become a real challenge for buyers evaluating this newer field.

The guide addresses that challenge by outlining what separates proven expertise from surface-level claims. It points buyers toward a documented track record in AI visibility work, the capacity to track brand mentions across multiple AI platforms, and a methodology that is clearly distinct from traditional SEO practice, and it flags vague promises about "AI optimization" without evidence of platform-specific tracking as a warning sign.

Central to the guide's advice is a single, concrete test: ask any prospective GEO expert for a real AI citation audit. This audit should show, with specifics, where a brand currently appears in AI-generated answers and where it does not. The guide treats this kind of evidence as a strong signal that a provider works with actual data rather than assumptions.

Nir Levi's own consulting process reflects that same standard. The approach starts by defining the audience's likely questions and identifying which AI platforms matter for that audience, then records a baseline of how those systems currently answer. From there, the review examines which sources AI systems cite and whether they can access the relevant pages, before producing a prioritized list of tasks for content and development teams to carry out.

The guide and the underlying consulting services are aimed at marketing leaders, in-house SEO teams, content specialists and developers at SaaS companies, startups and enterprises, and are offered in Hebrew and English for organizations in Israel and abroad. Before selecting a GEO partner, marketing leaders are encouraged to review the guide's questions and apply them directly during vendor evaluation.

Details on the guide, along with Nir Levi's GEO and AEO consulting services, are available at https://nirlevi.com

Contact Info:
Name: Nir Levi
Email: Send Email
Organization: Nir Levi
Address: Derech Hermon 99, Kfar Blum, North 1215000, Israel
Phone: +972-52-666-0335
Website: https://nirlevi.com

Source: PressCable

Release ID: 89204191

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